This privacy statement (‘Statement’) explains how lifs.uk collects, uses, discloses, and otherwise processes personal data and applies to the processing of personal data of customers who make use of our platform to place orders with Grocery Store Partners, Restaurant partners, or other business partners which offer products or services for delivery via our platform.
This Statement applies to the processing of the personal data of all customers’ assigned employees, delivery persons, vendors, and any form of users who make use of our platform.
At LIFs, we are committed to protecting the privacy of everyone in our community.
Personal data, in this Statement, also referred to as “your data”, means any information or set of information from which we are able, directly or indirectly, to personally identify you, in particular by reference to an identifier, e.g., name and surname, email address, phone number, etc. It does not include data where the identity has been removed (anonymous data).
Whenever you interact with LIFs via our platform, we collect and process your data. LIFs may process your data for the following purposes:
We process the personal data you provide to us when you place your order. This personal data is necessary to execute your order, confirm your order, and assess your order, payment, and possible refund. Your information (such as the items you add to your basket) allows us to process your order and send you an accurate bill. It also helps us to contact you when necessary. Some vendors on our platform use third-party delivery companies which may use your information to provide you with status updates on the delivery of your order. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, or to comply with law. We may process the following personal data in the ordering process:
As part of our Services, we may sell products that may reveal sensitive personal data, such as health-related information (allergies or dietary requirements), information about your religion (such as keeping your religious dietary restrictions), information about your medical condition (e.g., pharmacy products, medicines, medical devices, medicated creams, food supplements, or herbal/homoeopathic products), or about your sexual life via our vendors. We will collect and process this data with your consent as part of your order.
After your order, you may be asked to submit a review of vendors and/or couriers. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, or to comply with law.
LIFs process the personal data you provide when submitting a review. You can withdraw your consent by contacting us. We may process the following personal data when you post a vendor and/or courier review:
When your review is published, the review, and your first name, may be made available to couriers, vendors, and/or the public.
When you contact our customer services support, we will use the personal data you provide to answer your question or handle your complaint. We may collect personal data under call recordings to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.
We may also collect your data if you submit us a notice about the presence of any suspected item in our Services which you may consider as ‘illegal content’ as defined in the EU Regulation 2022/2065 of the European Parliament and of the Council (‘Digital Services Act’) or as may be required under any applicable law; and also to provide you with access to an internal complaint handling system and/or to take required suspension measures and protection against misuse of our Services.
Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, or to comply with law. We may process the following personal data for customer service purposes:
If you interact with our Services, you are allowed to create an account with us either via our platforms or via using a third-party social login service (e.g., Apple, Google, Facebook Login, or other platforms) where the privacy statement of the relevant third-party will also apply to you in addition to this Statement. If you do not wish to create an account with us, we also provide you with the option of proceeding with a guest account to complete your purchase with us. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, or to comply with law. You can withdraw your consent and/or delete your account by contacting us. The withdrawal or deletion of your account may have negative consequences on your user experience. We may process the following personal data for customer account purposes:
To ensure that our Services are consistent with your preferences, your personal data may be used for purposes such as conducting product, user research, or satisfaction surveys. We only send you these types of communications with your prior consent unless this is not necessary according to the applicable law. Participation in the customer satisfaction surveys is completely voluntary. If you do not wish to receive these surveys, you can unsubscribe from them in the messages themselves. We may process the following personal data for research purposes:
We also process your data to be able to send you (personalized) marketing communications and notifications to administer, support, improve, and develop our Services. There may be cases where LIFs may process your data for promoting LIFs and third-party offers, products, and services. We rely on your consent unless your consent is not necessary according to the applicable law. Whenever you want to change your preferences concerning receiving such communications, you can unsubscribe using the unsubscribe link or method indicated in the messages, in your account settings, or by contacting us. We may process the following personal data for marketing purposes:
To enable us to personalize your user experience with LIFs and optimize the Services offered to you, we may use automated decision-making and profiling for marketing purposes.
LIFs use cookies or similar technologies for functional, analytical, and marketing purposes. Data processed for this activity depends on the preferences set by you. You can always change your cookie settings via managing your preferences in the Cookie Statement, and/or your settings in the tool you use to browse. Please note that disabling cookies may deny you the ability to use some of the Services and/or features on the website or impair your user experience.
We also process personal data to prevent misuse on and via our Services. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, to comply with the law, or our legitimate interest (or equivalent under applicable data protection law). We may process the following personal data for fraud-prevention purposes:
LIFs use your data to be able to improve our website and our range of products and Services and to be able to meet our reporting obligations towards third parties which may also include advertisers. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, to comply with the law, or our legitimate interest (or equivalent under applicable data protection law). We aim that the reports do not contain any information that can be traced back to you.
LIFs may launch specific campaigns or contests in connection with its Services. Joining LIFs campaigns or contests is always voluntary. We may rely on your consent unless your consent is not necessary according to the applicable law. You can always withdraw your consent via the method indicated in the campaign or by contacting us. We may process the following personal data for campaigning purposes:
We collect and process your network-based location data to provide you with location-based services and a personalised user experience. By accessing your device’s network-based location. This information enables us to tailor our content and services to suit your geographical area, for example by suggesting local options, adjusting features based on your region, or tracking orders.
Your location data is handled securely and is only used for the purposes stated above. We do not share your location information with third parties except when it is necessary to deliver our services or when required by law. We retain your location data for as long as it is needed to provide these services and securely delete it once it is no longer required or upon termination of your account.
If you have any questions or concerns regarding our use of location data, please contact our privacy point of contact using the details provided in this privacy policy.
